Location Intelligence is the capacity to organize and understand complex phenomena through the use of geographic relationships inherent in all information. By combining geographic and location-related data with other business data, organizations can gain critical insights, make better decisions and optimize important processes and applications.

Location Intelligence tools leverage a variety of data sources including Aerial Maps, (GIS) Geographic Information Services, Consumer Demographics as well as a user’s own customer records. Popularized by business to consumer (B2C) applications, location Intelligence is experiencing rapid acceptance as a powerful business tool.